I co-founded The Know because I believe we need to engage with the news in a healthier way.
I saw my dear friends wanting to avoid the news for their wellbeing while also still wanting to be informed. So with 16 years of experience working in media and creative startups under my belt, I decided it was high time people started feeling empowered by the news.
Enter The Know. Here, we do things differently! We prioritise your wellbeing over clicks, and believe everyone should have access to free and balanced journalism that’s mindful of your mental health.
We promote facts over bias and division
We uplift and empower - we don’t shame or cancel
We help our readers ditch the doomscroll with a free, 5-minute newsletter
We’re a female-led team, in world where just 25% of top editors are women
Over 200,000 people now start their mornings feeling informed and hopeful thanks to The Know. Join us!
Lynn Anderson Clark
Co-founder and CEO
meet the team
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As The Know’s CEO and Co-Founder, Lynn has 18 years of experience working in media. She built her media career in New York and Los Angeles, spending 10 years at NBC Universal in roles spanning product, digital strategy and finance. Lynn’s last post at NBCU was Director of Partnerships and Portfolio Products, where she created and launched their suite of social, data and advertising products. In addition, she’s been active in the start-up scene with roles at Founders Factory and Tortoise Media. Alongside The Know, she earned a postgraduate degree in Strategy and Innovation at the University of Oxford. She’s most likely to pitch stories about women in tech, early childhood education and paid leave for pregnancy loss.
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Annabel joined as Editor of The Know in May 2025, bringing years of newsroom experience from The Times and The Sunday Times, where she worked across both print and digital, writing news features and interviews. She holds a master’s in International Journalism from City, University of London, where she specialised in reporting the Middle East — her final project was awarded a distinction. Annabel is also the co-host of The News Diet, a current affairs podcast hosted by Acast and Amazon Music. She’s most likely to pitch stories with a feminist lens or thoughtful social commentary. When she’s not scouring the headlines, she’s a certified bookworm who is happiest swimming in the sea.
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Hannah has 15 years of experience working across journalism and editorial for digital and print media, most recently for Science X. With a PhD in oceanography and climate studies, she's our resident science specialist for all things environment and health. Unsurprisingly, beyond the news cycle you'll often find her out in nature, camera in hand, or ticking off bucket list destinations around the globe.
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As Partnerships Manager, Lily designs and implements the initiatives which help The Know engage with and reach a wider audience. A University of Bath graduate, Lily spent a few years working as an architect before she decided to travel the world. When she returned from her adventures, she settled in London and founded her own travel-tech business, which gave her a passion for startups and the creative problem solving that goes with them. Outside of work, Lily loves hiking, cooking and painting. She's most likely to pitch stories on people breaking the mould, challenging preconceptions and inspiring others, as well as about ending the stigma surrounding mental health.
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Contributing Writer
Calypso offers our readers invaluable advice on navigating the workplace and beyond. Alongside her role at The Know, she is a certified Self-Discovery Coach and speaker. Through storytelling, visualisation and neuro-linguistic programming (NLP), she guides people to become their most authentic selves and create lives and careers that they love. Before making her own career change, Calypso spent seven years as a fashion buyer working with global brands such as Nike and ASOS, as well as smaller start ups. She’s most likely to pitch stories about equality, the LGBTQ+ community and travelling.