The Know is an independent media company on a mission to help everyone start their day feeling informed and hopeful. Our free, 5-minute daily newsletter brings you the day’s top stories without jargon, bias or sensationalism.
our values
We believe in facts, not fear
We share ways you can take action on the issues you care about
We are inclusive and transparent - we want to hear diverse perspectives, we show you how we work and we hold our hands up if we get it wrong
We uplift and empower - we don’t shame or cancel
meet the team
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As The Know’s CEO and Co-Founder, Lynn has 16 years of experience working in media and creative startups. She built her media career in New York and Los Angeles, spending 10 years at NBC Universal in roles spanning product, digital strategy and finance. Lynn’s last post at NBCU was Director of Partnerships and Portfolio Products, where she created and launched their suite of social, data and advertising products. In addition, she's been active in the start-up scene with roles at Founders Factory and Tortoise Media. Alongside The Know, she is finishing a postgraduate degree in Strategy and Innovation at the University of Oxford, and is a proud mum to her son, Phoenix. She’s most likely to pitch stories about women in tech, early childhood education and paid leave for pregnancy loss.
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Birmingham-based Esther first joined The Know as a staff writer in 2022, becoming editor in February 2024. She has a degree in Modern and Medieval Languages from the University of Cambridge, which involved a year studying international relations at the University of Málaga. As a student journalist, Esther wrote about Spanish politics, with a particular focus on gender-based violence and migrant rights in Europe. In her spare time, she loves travelling and exploring Birmingham’s underrated and impressive food scene. She’s most likely to pitch stories about global politics, workers’ rights and how policy changes impact people at a local or regional level.
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As our resident careers expert, Brighton-based Calypso offers our readers invaluable advice on navigating the workplace and beyond. Alongside her role at The Know, she is a certified Self-Discovery Coach and speaker. Through storytelling, visualisation and neuro-linguistic programming (NLP), she guides people to become their most authentic selves and create lives and careers that they love. Before making her own career change, Calypso spent seven years as a fashion buyer working with global brands such as Nike and ASOS, as well as smaller start ups. She’s most likely to pitch stories about equality, the LGBTQ+ community and travelling.
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Effie joined The Know in February 2024 after a three-month stint freelancing and completing her NCTJ journalism qualification. With a degree in Psychology and Linguistics from the University of Oxford, she previously worked at The Wellcome Trust, starting out in mental health and policy before working as a digital editor and social media producer. Alongside her role at The Know, Effie’s worked on investigations into the impact of social media influencers on health and financial fraud. On her TikTok, Effie shares tips and tricks for those looking to break into the media industry and documents her own journey into journalism. She's most passionate about covering stories on health and science, quirky internet trends, emerging tech and culture.
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As Growth and Partnerships Manager, Lily designs and implements the initiatives which help The Know engage with and reach a wider audience. A University of Bath graduate, Lily spent a few years working as an architect before she decided to travel the world. When she returned from her adventures, she settled in London and founded her own travel-tech business, which gave her a passion for startups and the creative problem solving that goes with them. Outside of work, Lily loves hiking, ballet and painting (the latter while listening to grime music). She's most likely to pitch stories on people breaking the mould, challenging preconceptions and inspiring others, as well as about ending the stigma surrounding mental health.
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Freya joined The Know in September 2023 after working on the social media team at The Telegraph. She studied English at the University of Oxford and has a masters degree in Interactive Journalism from City, University of London. Alongside her role at The Know, Freya works as a freelance journalist, and her writing has appeared in The i, Metro and Business Insider. In her spare time, she loves going to concerts, attempting to find London’s best pubs and making her friends test out her cooking experiments. She’s most likely to pitch stories about nature breakthroughs, climate change solutions and women’s health.
talk to us.
Send feedback, story suggestions or collaboration ideas to hello@theknowmedia.co