The gender investment gap

Research has revealed that more than half of UK women have never held an investment product. This gap is something our team has been thinking about for quite some time so we are delighted to announce our partnership with Trading 212 to help get us clued up on the world of investing.

What is the gender investment gap?
The gender investment gap is the financial gulf between men and women when it comes to investing in products like stocks, funds or ISAs. While men are more likely to invest, women are more likely to keep their money in cash savings – which can carry less risk but tends to grow much more slowly over time. The result is that women can end up with smaller pots of wealth in the long run, even before factors like the gender pay gap come into play.

What’s causing it?
Culture, confidence and cash flow all play a role. Financial services still lean heavily on language surrounding risk which usually resonates less with women – and surveys show women often feel less confident about investing. The gender pay gap also means women have, on average, less spare money to set aside in the first place. Add to that fewer female role models in finance and the pressure of unpaid care work, and the barriers stack up quickly.

Ok, how do we fix it?
Part of the answer lies in making investing more accessible with clear jargon-free tools designed for beginners and seasoned investors alike. That’s where platforms like Trading 212 come in – offering commission-free investing and fractional shares (rather than owning a total share of stock, you own a partial one). Starting small can build confidence, and having more female voices and representation in the industry helps too. On a bigger scale, tackling pay inequality and ensuring women have equal financial opportunities is key to leveling the field.

Your starter kit for closing the gap:
🌍 Representation matters – join communities and follow female investors who are changing the face of finance. It’s important to inform yourself before taking the leap
📈 Fractional investing – want a share of Apple or Google without paying hundreds? Buy a fraction on Trading 212 and grow it over time.
✨ Start small – Trading 212 makes it easy to invest from just £1, so you don’t need a big lump sum to begin. Use the sponsored link below to receive free fractional shares between 8 and 100 GBP.

​​When you sign up with the promo code KNOW, you will receive a free fractional share worth between 8 and 100 GBP. All you need to do is deposit at least 1 GBP within 10 days of opening your account 💫

*When investing, your capital is at risk. Other fees may apply. This information is not investment advice. Do your own research. (Sponsored content.)